Performance Marketing Privacy Policy

 

POV – Performance Marketing Privacy Policy (Google Ads API Compliant)

 


Effective Date: October 23, 2025


 

1. Overview

 


POV – Performance Marketing (“POV”) is a software-as-a-service (SaaS) analytics platform that provides read-only reporting, analytics, and insights for advertising platforms including Google Ads, Meta Ads, TikTok Ads, Shopify, and WooCommerce.


We access third-party platform data only after explicit authorization by the account owner.

 

 

 

2. Google Ads Data Usage

 


When you connect your Google Ads account, POV accesses Google Ads data strictly for reporting and analytics purposes.


POV does NOT:

 

  • Create, edit, or delete campaigns

  • Modify bids, budgets, or ads

  • Upload conversions

  • Perform remarketing or audience management

  • Execute automated optimization actions

 


All Google Ads access is read-only.

 

 

 

3. Information Collected from Google Ads

 


We may access the following Google Ads data:

 

  • Account, campaign, ad group, and ad performance metrics

  • Impressions, clicks, cost, conversions, and conversion values

  • Device, geographic, and time-based performance breakdowns

 


We do not access billing details or payment information.

 

 

 

4. How We Use Google Ads Data

 


Google Ads data is used exclusively to:

 

  • Display performance dashboards

  • Generate aggregated analytics

  • Provide insights through reporting tools and AI-driven summaries

 


Data is never used for advertising, targeting, or marketing users.

 

 

 

5. Data Storage & Security

 

 

  • OAuth access tokens are encrypted before storage

  • All data is encrypted in transit using TLS

  • Access is restricted using role-based permissions

  • Data retention follows platform and regulatory requirements

 

 

 

 

6. Data Sharing

 


We do not sell Google Ads data.


We share data only with essential service providers for infrastructure purposes, such as:

 

  • Cloud hosting

  • Secure databases

  • Error monitoring

 


All third parties comply with strict confidentiality and security obligations.

 

 

 

7. User Rights

 


You may:

 

  • Revoke Google Ads access at any time

  • Request data deletion

  • Export your data

  • Close your account

 

 

 

 

8. Contact

 


POV – Performance Marketing

Email: support@pov-worldwide.com

Address: Cairo, Egypt